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Our project

/ Anastasiia Airy

This project was developed for a blogger focused on esotericism, self-development, and the concept of feminine energy. One of the main goals was to create a distinctive visual identity that would communicate elegance, confidence, femininity, and a sense of exclusivity. A key client requirement was to develop a stylish and refined logo inspired by the “old money” aesthetic. We focused on creating a sophisticated visual direction with a timeless character, combining elegant typography, subtle details, and a premium overall feel to reflect the blogger’s personal brand and its positioning.

Graphic Design Brand Identity

Client Need

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Result

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Customer Request

The client requested a stylish and recognizable font logo based on a letter emblem that could serve as a watermark and one of the logo variations. The logo should embody femininity, elegance, and uniqueness.

Stages of work on client request

/ Request analysis

Based on the client's request, a mood board was created and presented to the client during a conference call, allowing the team to clearly define the client's technical requirements and preferences regarding the desired outcome.

/ Sketching

Four sketches of the future logo were developed, and the most successful solutions were selected as the basis.

/ Final decision

After quite extensive work, the most successful solutions were selected and combined into the final version of the logo and color scheme for the customer's personal brand.