Anastasiia Airy

Anastasiia Airy

/ Anastasiia Airy

This project was developed for a blogger focused on esotericism, self-development, and the concept of feminine energy. One of the main goals was to create a distinctive visual identity that would communicate elegance, confidence, femininity, and a sense of exclusivity. A key client requirement was to develop a stylish and refined logo inspired by the “old money” aesthetic. We focused on creating a sophisticated visual direction with a timeless character, combining elegant typography, subtle details, and a premium overall feel to reflect the blogger’s personal brand and its positioning.

Logo DesignBrand Identity

Customer Request

The client requested a stylish and recognizable font logo based on a letter emblem that could serve as a watermark and one of the logo variations. The logo should embody femininity, elegance, and uniqueness.

Stages of work on client request

/ Request analysis

Based on the client's request, a mood board was created and presented to the client during a conference call, allowing the team to clearly define the client's technical requirements and preferences regarding the desired outcome.

/ Sketching

Four sketches of the future logo were developed, and the most successful solutions were selected as the basis.

/ Final decision

After quite extensive work, the most successful solutions were selected and combined into the final version of the logo and color scheme for the customer's personal brand.

Let’s Work Together

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Project budget (USD)

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